Tokia vs Reacher
Tokia starts at $119 a month billed yearly, or $149 month to month. Reacher starts at $199 a month and keeps AI creator search and automatic follow-ups for Pro.
Reacher’s details come from reacherapp.com, checked November 1, 2026.
Side by side
Both find TikTok Shop creators and automate target collaboration invitations, outreach and samples. Reacher’s $199 Starter caps outreach at 1,000 a day and leaves AI creator search and automatic follow-ups to Pro; Tokia’s Starter includes both, with no daily cap.
| Tokia | Reacher |
|---|---|
| Lowest plan | |
| Starter: $149 a month per TikTok Shop, or $119 a month billed yearly | Starter: $199 a month on monthly billing1 |
| Next plan up | |
| Growth: $399 a month per TikTok Shop, or $319 a month billed yearly | Pro: $599 a month on monthly billing1 |
| Paying ahead | |
| Save 10% every 3 months, 15% every 6 months or 20% yearly | Lower monthly prices for 3-month, 6-month and yearly billing1 |
| Tokia | Reacher |
|---|---|
| Daily outreach limit | |
| None on any plan; TikTok’s own weekly limits still apply | 1,000 a day on Starter and 10,000 on Pro1 |
| Automations running at once | |
| Unlimited on every plan | 3 on Starter and 10 on Pro1 |
| Tokia | Reacher |
|---|---|
| Free trial | |
| 14 days on any plan. Add a card to start; cancel before it ends and pay nothing | 14 days1 |
| Tokia | Reacher |
|---|---|
| AI creator search | |
| Plain-language creator search on every plan | On Pro and Enterprise1 |
| Automatic follow-ups | |
| On every plan; they stop when a creator replies or requests a sample | On Pro and Enterprise1 |
| Answering creators | |
| AI-drafted reply suggestions on every plan; on Growth and Premier, your saved answers go out automatically when they fit | An AI chatbot that responds to creators, on Pro and Enterprise1 |
| Samples | |
| Approval rules on every plan | AI sample request review on Pro and Enterprise1 |
| Contests and retainers | |
| Contests and retainers on Growth and Premier | Creator campaigns (retainers, challenges, leaderboards) on Pro and Enterprise1 |
When Reacher is the better fit
- Email automation on every plan, alongside Target Collaboration and DM automation.1
- Email outreach backed by a creator-email database.2
- Reacher says it is an official TikTok Shop Partner and is backed by Y Combinator.3
- A dedicated Slack channel and 1:1 brand strategy calls on Pro.1
- Profit and loss by creator, campaign and product, net of commissions, samples and ad spend.4
- Halo reporting on how TikTok content lifts Amazon, Shopify and retail sales.5
Questions
Is Tokia cheaper than Reacher?
On monthly list prices, yes. Tokia’s Starter is $149 a month per TikTok Shop and Growth is $399; Reacher lists Starter at $199 and Pro at $599 a month.
Does Tokia’s Starter plan include AI search and follow-ups?
Yes. Every Tokia plan includes plain-language creator search and automatic follow-ups. Reacher’s pricing page lists both on Pro and Enterprise.
Is there a daily outreach limit?
Not on Tokia. Reacher lists 1,000 a day on Starter and 10,000 on Pro. TikTok’s own weekly limits apply to every tool.
Try Tokia free for 14 days
Sources
- 1. Reacher pricing, checked November 1, 2026
- 2. Reacher: Automated outreach, checked November 1, 2026
- 3. Reacher home page, checked November 1, 2026
- 4. Reacher: P&L, checked November 1, 2026
- 5. Reacher: Halo Effect, checked November 1, 2026
Reacher is a trademark of its owner. Tokia isn’t affiliated with or endorsed by Reacher. Prices and features change; check reacherapp.com for Reacher’s current terms.