Everything you need to run TikTok Shop affiliates

From the first search to the first sale, and every creator relationship after it.

Creator matching

Get matched with the creators most likely to sell your products: Tokia searches TikTok Shop’s Creator Marketplace with the filters that predict sales, not just follower counts.

Describe it in plain words: “Pet creators with 20K+ followers who sell on LIVE” becomes marketplace filters you can adjust.
Every filter TikTok offers: Followers, 30-day sales and units, average views, engagement, LIVE viewers, audience age and gender, category, creator level, language, commission they usually take, post rate and agency status.
Fit score: A transparent 0–100 score: 45% sales power, 25% reach efficiency, 15% creator level and 15% promotion quality.
Profiles with the full picture: Twelve weeks of sales, audience breakdown, where their sales come from, and your history with them.
Lists and saved searches: Group creators for an agent, a contest or a campaign, and rerun searches with one click.

Garden creators, 10K–100K followers, already selling $1K+ a month

Home Supplies10K–100K followers$1K+ sales

Priya N.

Followers 84K

30-day sales $12.4K

Fit92

Marcus D.

Followers 31K

30-day sales $6.8K

Fit86

Lena O.

Followers 19K

30-day sales $3.1K

Fit81

Outreach agents

Agents do the daily outreach: invitations, messages and follow-ups, at a pace you set.

Collaboration invitations: Target collaboration invitations with per-product commission, an optional Shop Ads rate, free samples and a note. Or send an open collaboration product card with your message. Eligibility is checked before anything is sent.
Messages that sound like you: Write your own or let AI draft them. Personalized with the creator’s name, your brand, product and commission.
Smart follow-ups: Follow-ups go out only if the creator hasn’t replied or requested a sample, and stop the moment they do.
Follow-through automations: Thank creators who accept, tell them when samples ship, nudge when a video is overdue, celebrate first posts and sales milestones.
Follow-up segments: Message every creator whose sample is on its way, who hasn’t posted yet or who went quiet, including creators who join the segment later.
Safe by default: An optional daily limit and sending hours, TikTok’s weekly limit tracked for you, creators marked Do not contact and lists marked as excluded left out, and an option to skip creators your other agents contacted in the last 1–90 days.

Day 1Collaboration invitation: 20% commission, free sample
Day 1“Hi Maya! We love your garden videos…”
Day 4Follow-up, only if she hasn’t replied
When she accepts“Thanks! Request your free sample here…”
7 days after deliveryFriendly nudge if no video yet

Inbox with AI replies

Every creator conversation from TikTok Shop, sorted by who needs you.

Needs-reply view: Creators waiting on you are flagged everywhere: inbox, creator list and home page.
Knows what they’re asking: Sample requests, commission questions, shipping questions, paid-rate asks and “no thanks” are recognized automatically.
Suggested replies: Drafted from your saved answers and brand voice. Use it, edit it, or rewrite it.
Automatic answers: When one of your saved answers covers a creator’s question, it goes out word for word during your active hours. Anything else waits for you.
Templates and macros: Type / in a reply to insert a saved reply, a snippet or the creator’s name.

Jules ParkSample request

Love this! Can you send me a sample before I post? 🙌

Suggested reply

Absolutely, Jules! Tap “Request sample” on the invitation and we’ll approve it right away. Can’t wait to see your video.

Send reply

Sample management

Turn free samples into videos instead of a cost center.

One queue: Approve or decline requests with the creator’s sales, fulfillment score and views side by side.
Approval rules: Approve proven creators automatically by followers, sales, fulfillment, views and what they already sold for you; decline repeat requests; set daily and weekly limits and preview a rule before it runs.
From shipped to posted: Track every sample through shipping, delivery and the creator’s video.
Find the right requests: Filter by product or by the agent that reached the creator, see who’s new to your brand, archive requests without declining them, and export to CSV.

Approval rule: approve creators with 5K+ followers and 70%+ fulfillment, up to 25 a day

Dani Kim112K followers, 94% fulfillmentApproved by rule
Theo Marsh67K followers, 88% fulfillmentApproved by rule
Rae Collins2.1K followers, 41% fulfillmentWaiting for you

Creator CRM and analytics

See every relationship and every dollar it brings in.

Pipeline: Contacted, replied, invited, accepted, sampled, posted and selling, as a board or a table.
Live segments: Needs reply, posted this week, sampled but not posted, accepted without a sample, top earners, gone quiet.
Sales attribution: Affiliate orders and creator videos roll up to each creator, agent and product.
Copilot: Ask “what should I focus on next?” and get an answer from your own numbers.
Exports: Download any creator view or sample list as CSV.

Top creators by sales, last 30 days

Maya Reyes$4,820
Dani Kim$3,115
Jules Park$1,960
Theo Marsh$870

Bar length: each creator's attributed GMV relative to the top seller.

Contests and retainers

Reward the creators who move the most product.

Contests: Rank creators by sales, videos, units or orders over any period, with prizes and an optional announcement.
Retainers: A fixed fee for a set number of videos per week or month. Tokia counts delivery, reminds creators before deadlines, and tracks what you owe.
Team and agencies: Invite teammates with roles, and run several shops from one workspace: choose how many shops at checkout, or Premier for three.

November sales sprint

1Maya Reyes$500 bonus$2,410
2Dani Kim$250 bonus$1,985
3Jules Park$100 bonus$1,120

Weekly retainer, Maya Reyes2 of 2 videos

Start with a demo shop

Start your trial, open the demo shop, and watch an agent work before you connect your own TikTok Shop.

Start your 14-day free trial