Tokia vs Euka
Tokia starts at $119 a month billed yearly, or $149 month to month. Euka starts at $199 a month, 20% less billed yearly.
Euka’s details come from euka.ai, checked November 1, 2026.
Side by side
Both find TikTok Shop creators who already sell, send target collaboration invitations and follow-ups, answer creators and approve samples. Tokia doesn’t cap how much outreach you send in a day.
| Tokia | Euka |
|---|---|
| Lowest plan | |
| Starter: $149 a month per TikTok Shop, or $119 a month billed yearly | Starter: $199 a month per workspace, billed monthly; Euka calls it ideal for shops under $2k in monthly GMV1 |
| Next plan up | |
| Growth: $399 a month per TikTok Shop, or $319 a month billed yearly | Growth: $599 a month per workspace, billed monthly1 |
| Paying ahead | |
| Save 10% every 3 months, 15% every 6 months or 20% yearly | Save 20% with annual billing1 |
| Tokia | Euka |
|---|---|
| Daily outreach limit | |
| None on any plan; TikTok’s own weekly limits still apply | 2,500 a day on Starter and 5,000 on Growth2 |
| Outreach cap on the lowest plan | |
| 10,000 invitations, messages and follow-ups a month, with no limit while your shop’s 30-day affiliate sales are under $3,000 | 10,000 outreach messages and 1,000 CRM messages per billing cycle, with no cycle limit while 30-day affiliate sales are under $2,000; daily limits still apply2 |
| Creator searches | |
| 1,000 a week per TikTok Shop on every paid plan | 1,000 a week for each platform: TikTok, the Euka app and Instagram3 |
| Teammates | |
| Unlimited on every plan | Unlimited on every plan4 |
| Tokia | Euka |
|---|---|
| Free trial | |
| 14 days on any plan. Add a card to start; cancel before it ends and pay nothing | 14 days, with a payment method at checkout; the plan becomes paid when the trial ends unless you cancel2 |
| Tokia | Euka |
|---|---|
| Finding creators | |
| Describe the creators you want or use TikTok’s Creator Marketplace filters; every creator gets a 0–100 fit score weighted 45% to sales | Describe the creator you want, or search by image; 4M+ creators ranked by GMV8 |
| Outreach | |
| Agents send target collaboration invitations, messages and follow-ups; follow-ups stop when a creator replies or requests a sample | Agents send target invitations, messages and follow-ups; follow-ups stop when a creator replies or requests a sample5 |
| Answering creators | |
| AI-drafted reply suggestions on every plan; on Growth and Premier, your saved answers go out automatically when they fit | Auto Responder sends your saved FAQ answers word for word, on Growth and higher6 |
| Samples | |
| Approval rules on every plan | Auto Review rules on every plan7 |
| Sales by creator | |
| Affiliate orders and videos tied to each creator, agent and product | Creator-level attribution for GMV, ROAS and content performance8 |
| Contests and retainers | |
| Contests and retainers on Growth and Premier | Contests and retainers on Growth and higher2 |
When Euka is the better fit
- A long track record: Euka says 17,000+ stores use it, it has driven $4B+ in GMV, and it won the Catalyst Award at TikTok Shop’s 2026 Developer Summit.8
- More channels on Growth and higher, including creator invitations through the Euka creator app, the Amazon Halo Effect and publishing to Meta Ads.2
- Creator search on Instagram and in its own creator app, alongside TikTok.3
- Live product demos three times a week.9
- A dedicated account manager on Growth.1
Questions
Is Tokia cheaper than Euka?
On list price, yes. Tokia’s Starter is $149 a month per TikTok Shop and Growth is $399; Euka lists Starter at $199 and Growth at $599 a month per workspace. Both take 20% off when you pay yearly.
Does Tokia limit how much outreach I send in a day?
No. Tokia doesn’t cap invitations, messages and follow-ups per day on any plan. Euka’s help center lists 2,500 a day on Starter and 5,000 on Growth. TikTok’s own weekly limits apply to every tool.
Can I try Tokia first?
Yes. Every plan starts with a 14-day free trial: add a card to start, and cancel before it ends to pay nothing. Once your trial starts, you can open a demo shop with sample creators before you connect your own.
Try Tokia free for 14 days
Sources
- 1. Euka pricing, checked November 1, 2026
- 2. Euka help center: Plans and limits, checked November 1, 2026
- 3. Euka help center: AI Creator Search, checked November 1, 2026
- 4. Euka help center: Team members and roles, checked November 1, 2026
- 5. Euka help center: Outreach agents, checked November 1, 2026
- 6. Euka help center: Auto Responder, checked November 1, 2026
- 7. Euka help center: Auto Review agents, checked November 1, 2026
- 8. Euka home page, checked November 1, 2026
- 9. Euka demo webinars, checked November 1, 2026
Euka is a trademark of its owner. Tokia isn’t affiliated with or endorsed by Euka. Prices and features change; check euka.ai for Euka’s current terms.