Tokia vs Cruva
Tokia starts at $119 a month billed yearly, or $149 month to month. Cruva starts at $199 a month and lists AI creator search on its $599 Scale plan.
Cruva’s details come from cruva.com, checked November 1, 2026.
Side by side
Both find TikTok Shop creators, automate invitations and follow-ups, and manage samples. Cruva lists AI creator search, AI sample approval and AI auto replies on its $599 Scale plan; Tokia includes AI search and sample approval rules from $149 a month, and automatic answers on $399 Growth.
| Tokia | Cruva |
|---|---|
| Lowest plan | |
| Starter: $149 a month per TikTok Shop, or $119 a month billed yearly | Basic: $199 a month per shop2 |
| Next plan up | |
| Growth: $399 a month per TikTok Shop, or $319 a month billed yearly | Scale: $599 a month per shop2 |
| Paying ahead | |
| Save 10% every 3 months, 15% every 6 months or 20% yearly | Save 10% every 6 months or 20% yearly2 |
| Tokia | Cruva |
|---|---|
| Automations running at once on the lowest plan | |
| Unlimited on every plan | 5 on Basic1 |
| Tokia | Cruva |
|---|---|
| Free trial | |
| 14 days on any plan. Add a card to start; cancel before it ends and pay nothing | 14 days on every plan, plus a 2-week money-back guarantee1 |
| Tokia | Cruva |
|---|---|
| AI creator search | |
| Plain-language creator search on every plan | AI and lookalike search on Scale1 |
| Outreach | |
| Agents send target collaboration invitations, messages and follow-ups; follow-ups stop when a creator replies or requests a sample | Invites, DMs, emails and waits connected in a visual workflow3 |
| Samples | |
| Approval rules on every plan | Sample request management on Basic; AI sample request approval on Scale1 |
| Answering creators | |
| AI-drafted reply suggestions on every plan; on Growth and Premier, your saved answers go out automatically when they fit | AI auto replies on Scale1 |
| Contests and retainers | |
| Contests and retainers on Growth and Premier | Leaderboards, retainers and other community campaigns5 |
When Cruva is the better fit
- A 2-week money-back guarantee on top of the 14-day free trial.1
- Cruva says it is an Official TikTok Shop Partner and that 3,000+ brands use it.3
- Email and DM steps in one workflow, with branches based on opens, replies or posts.4
- Finds the affiliates already posting a competitor brand’s products.3
- Amazon and Shopify halo reporting and GMV Max ad analytics on Scale.1
Questions
Is Tokia cheaper than Cruva?
On list price, yes. Tokia’s Starter is $149 a month per TikTok Shop and Growth is $399; Cruva lists Basic at $199 and Scale at $599 a month per shop. Both take 20% off when you pay yearly.
Which plan includes AI creator search?
Every Tokia plan. Cruva’s pricing page lists AI and lookalike creator search on Scale.
Can I try Tokia first?
Yes. Every plan starts with a 14-day free trial: add a card to start, and cancel before it ends to pay nothing. Once your trial starts, you can open a demo shop with sample creators before you connect your own.
Try Tokia free for 14 days
Sources
- 1. Cruva pricing, checked November 1, 2026
- 2. Cruva help center: Billing and payments, checked November 1, 2026
- 3. Cruva home page, checked November 1, 2026
- 4. Cruva: Automated outreach, checked November 1, 2026
- 5. Cruva help center: Community campaigns, checked November 1, 2026
Cruva is a trademark of its owner. Tokia isn’t affiliated with or endorsed by Cruva. Prices and features change; check cruva.com for Cruva’s current terms.